You probably heard of Giphy at some point, or even use it. But, for those who don’t know what Giphy is, here’s a short description: styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. However, Facebook now owns the GIF company Giphy.
Facebook owns the GIF company. What will happen next?
Now, the big giant, Facebook, confirmed they bought the animated-picture platform. Now, Facebook owns the GIF company Giphy. According to Axios, the platform value is about 400 million dollars. The Giphy platform is now part of the Facebook company. The deal was finalized early Friday.
The most important thing about social media services, such as Facebook and Instagram, are the options to express yourself. And, that’s exactly what Facebook plans to do with the Giphy platform. The plan is to integrate this platform into the Instagram. This way, “people can find just the right way to express themselves.” However, Giphy will carry on operating its library.
Let’s look at the other companies using it to have a better understanding of how spread this platform really is. Giphy is simply a library of GIFs; however, it is also integrated into other apps. For example, Slack and Twitter have Giphy incorporated into their app. Even the iMessage from Apple is using a few Giphy images for its GIF feature.
As you can see, the Giphy platform is already part of other apps. How is Giphy joining Facebook going to affect the other companies? At the moment, it is not very clear what will happen with the relationships between Giphy and the other companies. Is Facebook going to end them all? Will Giphy only be used on Facebook’s apps? The company hasn’t announced any changes yet.
“People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content,” Vishal Shah, vice president of product, conluded in the news release.