It is no secret that Apple is kind of like a “walled garden.” Named so by the tech industry, the giant ecosystem of devices work closely together. However, Apple is planning to raise the already existing wall, even higher. The company controls intricate details of how those devices work, so can you imagine what they could change more?
The company is getting ready to release iOS 14, iPadOS 14, and MacOS Big Sur this year’s fall. The software comes with lots of changes and new features. What is worth noticing is that all Apple users will get the new goodies free of charge. This move is obviously convenient for any Apple product owners. Plus, it also pulls people even deeper into Apple’s ecosystem.
Sign In with Apple
The big giant also released the “Sign In with Apple” feature in 2019. However, the feature comes with improvements in the upcoming software update. The feature will allow the user to create accounts, sign up for new apps, and log into existing apps using Apple ID. Therefore, it makes the user’s life easier thanks to saving time. Apple’s car key feature allows the user to create a digital car key. This key can be used to unlock and start your car with a simple tap on your smartphone. Plus, you can even share these digital car keys. If your friend is waiting for you next to your car and is raining outside, all you need to do is send him or her the key via Apple’s encrypted iMessage service.
The iMessage service is also getting a few updates. Apple is introducing a similar feature to Facebook’s and Slack’s threaded conversation. Therefore, users will be more encouraged to try out this service. Plus, you can grab someone’s attention by writing their name.
“Today, the world is counting on all of us and on the products and experiences that we create to move forward,” Apple CEO Tim Cook said Monday during the live streamed keynote at his company’s Worldwide Developers Conference (WWDC). “We have not stopped innovating, doing the work that will enrich people’s lives for years to come.”
As mentioned above, it is no secret that Apple is more like a closed community trying to keep its users tight up to their own services. However, the WWDC 2020 announcements make it look like the users will get to experience Apple’s interoperability to another level. Is that bad? Not at all.
Looking at the overall picture of Apple’s efforts to control the experience on its devices, we can clearly see the fruits. This is how the company build up its software to popular power devices like the Mac computers, iPhones, iPads, and Apple Watches. There is no denying their achievements. However, this leaves users with two choices. Either go all-in on Apple devices or risk missing out on many of the key benefits.
Apple is a powerful corporation. Hence, the governments around the globe have been questioning their ways. How does the company wield that power? There are two open investigations regarding how Apple treats outside developers, both under the European Union. The company keeps its secrets well. For example, the iMessage encrypted chat service technology is not available on non-Apple software. Android cannot enjoy it.
“Apple has always wanted to build this world that people want to live in,” said Bob O’Donnell, an analyst at Technalysis Research.
During WWDC, two key elements of iOS were opened. The upcoming software version will allow the user to change the default email and browser on your iPhone. However, the company did not highlight this option in the keynote. The news just popped up during one of the presentation slides.